Prepared for Stewart Miller

LiveWire Rebuild.

Three design directions, you pick one, we build it. Modern, animated, fast. Special discounted rate for a long-term client.

21 May 2026 3-4 Week Build Valid 14 Days
01  ·  Where the site is today

Built years ago in WordPress. Time for a refresh.

The current livewireproduction.com served its purpose. The brand has moved on and the site has not. A few specific gaps stand out.

Gap 01

No portfolio or case studies

You have a partner roster (UFC Gym, Planet Fitness, Cure.fit, Squatwolf and more) but no proof of work. For a video production company that is the headline omission.

Gap 02

Positioning is scattered

Pages pitch fitness production, generic corporate video, and studio rental in the same breath. The footer still says "Livewire Fitness Production" while the nav drops it. Pick a lane.

Gap 03

Empty placeholder pages

"Book a Meet" is essentially empty (216 bytes of raw form code). "Fitness Series" shows a broken waitlist form for series that never shipped. Header CTAs link to dead anchors.

Gap 04

Dated visuals and copy

2023 copyright. "In 2022 alone" stats still on the homepage. Generic WordPress theme, stock-feeling imagery for a premium production company.

02  ·  The approach

Three directions. You pick one. We build it.

Lower risk for you, sharper outcome at the end. You see three visual directions before we commit to a single build, so the site that ships is the one you actually want.

Step 01
Week 1

Three Mockups

Three distinct visual directions for the Home page, each treating the brand differently. We bring you the design conversation, not just the build conversation.

Step 02
Day 7-10

You Pick One

Review all three. Tell us which direction lands. Mix and match elements between them if needed. We lock the chosen path before any production code is written.

Step 03
Weeks 2-3

Full Build

The chosen direction built across 5 pages. Modern stack (Next.js), GSAP-powered animations, scroll reveals, hover states. Mobile responsive. Fast.

03  ·  What's in · what's out

Tight scope. Honest boundaries.

Clear on both sides. No scope creep, no surprise extras.

Included

Inside the $1,500
  • Three Home page mockups in distinct visual directions
  • Full 5-page rebuild of the chosen direction
  • Modern stack: Next.js, deployed on Cloudflare Pages
  • GSAP animations: scroll reveals, hover effects, smooth transitions, parallax where it fits
  • Mobile responsive from day one
  • Basic SEO setup (meta tags, structured data, sitemap)
  • One round of revisions on the chosen build
  • Temporary preview URL for you to review before cutover
  • DNS cutover to livewireproduction.com once you approve

Excluded

Outside this engagement
  • Copywriting and case study writing
  • Photography and video production
  • Custom CMS or admin dashboard
  • Migration of existing blog articles
  • Ongoing maintenance, hosting fees, or updates after launch
  • Booking system or e-commerce integration
  • Multi-language versions
  • Positioning workshop or brand strategy work
04  ·  Five pages

Sharper than what's there now. Less, done better.

Current site has nine pages plus a blog. Most of them carry the same message twice. Cutting down to five with stronger purpose each.

Page 01

Home

Hero reel, lock positioning, partner wall, three service pillars, single primary CTA.

Page 02

Studio

Dubai green-screen tour, equipment spec, sample shots, booking-focused CTA.

Page 03

Work

The page the current site is missing. Portfolio reel plus four case study tiles to prove the work.

Page 04

Services

Production formats, fitness content library and studio rental merged with clearer pricing tiers.

Page 05

About + Contact

Founder arc, team, story. Working contact form replacing the broken "Book a Meet" anchor.

05  ·  What we need from you

Content stays on your side. Build stays on ours.

The price holds at $1,500 because you supply the raw material. We assemble it into the new site.

The list

To start Day 1 cleanly
  • Copy for each of the 5 pages (we can re-use what's there now if you confirm it still fits)
  • Photos of the Dubai studio (the existing 2023 set works as a fallback)
  • 4 to 6 portfolio pieces: client name, brief description, final Vimeo or YouTube link
  • Hero reel video file or Vimeo link (current company overview is usable)
  • Team headshots + bios, or confirmation that the existing seven are current
  • Partner logo confirmation: which of the listed partners are still active
  • Updated stats: replace the "in 2022..." numbers with current figures
  • Positioning call: fitness-first, studio-first, or balanced split
  • Pricing decision: publish tiers, show "from $X", or keep off-site
  • Logo files: vector preferred (.svg, .ai or .pdf)
06  ·  Investment

One number. No surprises.

Special long-client rate

$1,500 flat.Discounted

A discounted rate for a relationship that goes back years. Three mockups, full build, modern animations, cutover to your domain when you approve. Nothing left to add.

Investment
$1,500 flat
Timeline
3-4 weeks
50% on acceptance to begin. 50% on cutover to livewireproduction.com once you sign off the build. Bank transfer or Stripe.